03.14.09
What is Content Marketing Management?
There are a lot of things going around on the very important concept of Content Marketing, including the establishment of the popular blogs covering this subject.
“Content marketing represents the different marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases[…]”
While reading the articles related to content marketing basics, it can be said that only a few of them are not “captured” with the sole writer’s professional perspective:
- The people from software development/sales background (e-CMS) mostly emphasize the production of a different content formats (content as the product of some programming - including software as a service (SaaS), mashups, etc.).
- The people form content writing/production background mostly emphasize the creation of compelling component of a content, which is very important (inbound) part of content marketing, but not the only important part.
- The people from SEO, social media, ePR and e-marketing background emphasize that the base of content marketing is the relation between SEO, social media and compelling content creation activities.
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