12.20.09
Posted in E-marketing, Online PR at 12:33 pm by admin
When I prepared the material for the conference PR Serbia in October, I watched the Tippingpointlabs’ video - The Influence Pyramid, and I came up with two concepts - New Online Media Landscape (3.0) and The Trust Building Framework. In this post, Online Media Landscape 3.0 is explained (presentation).
Online Media Landscape 2009/2010 - The line between classic and online media is blurring
When the media is perceived in the context of online influence, there is no exact line between the types of social media and the classic media. The focus should be on the target groups, and the goals of an organization, considering reacing a right audience.
Brand Media
Brand Media combines classic media with new online media. Almost all very popular online media outlets become a brands, comparable with classic media brand values. The examples of brand media include Huffington Post, Engadget, Techcrunch, etc.
A majority of online users have the same perception on purely online media and popular blogs, at the same way as they consume classic media Web sites.
Agregation Media
Aggregation Media are mainly a social media outlets. They have risen as the important online syndication-based source for the filtering the information, tailored by an user needs. The examples include Digg, Delicious, Google News, TechMeme, AllTop, etc.
Aggregation media bring visits to a syndicate Web sites (the owners of content), and users have option to follow a plethora of online sources through an aggregation media.
Amateur Media
Amateur Media are the product of user generated content (UGC). Milions of blogs, social networks, forums and other forms of social media profiles, based on user generated content, are generally created by some amateurs (“unknown crowd”). The examples are users’ accounts on Twitter, Facebook, Blogger, Youtube, Flickr, etc.
Those “amateurs” are not perceived as “serious/influential media” (by media experts), until they enter in the field of brand media.
Consumer Media
Consumer Media are the product of user generated reviews, on a classic Web sites, as well as on a social media platforms. If a Web site generate the users’ opinions related to some products and services, that Web site is consumer medium which directly influence the buying behavior of an user.
E.g. the shops with influential user reviews like Amazon.com, or IMDB.com are also Consumer Media, as well as review-based websites like Epinions.com.
Custom Media
Custom media is a marketing term referring broadly to the development, production and delivery of media designed to strengthen the relationship between the sponsor of the medium and the medium’s audience.
Organizations create custom media, and they are in the strong competition with an advertising-based media, using a different revenue model. The main goal of custom media is to achieve as much target audience as it can be, at the similar waz how it is done bu classic media. The differnce is in the editorial focus, as well as in the revenue model. The examples include GSK Alli, UPS Compass, Oracle Magazine, etc.
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10.31.09
Posted in E-marketing at 10:39 am by admin
For months I had the problem with the interaction on my Twitter account, because I have to see how to handle English and Serbian conversation on some propper way.
The problem is in the fact that when I want to more interact in Serbian language, a lot of non-Serbian speaking followers will not understand the statusses, and it could be very boring to them. I experience myself the same issue with some persons with a multilingual Twitter accounts I follow, and often I miss something important from those people. The reason is - I did not have enough attention regarding a lot of tweets in other language(s).
Finally, yesterday I got the tweet from Oliver Gassner (very influential German blogger) with this remark:
I created the account http://twitter.com/draganvaragic to have it only for tweets and the interaction in English. I hope that this will work, although there is the advice not to do multilingual tweets with separate Twitter accounts.
What are your experiences doing multi-lingual Twitter?
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07.29.09
Posted in E-marketing, E-business at 11:28 am by admin
Social Capital, Social Capital Markets (follow SoCap09 on Twitter), Social Enterpreneurship, Social Venture Capital (…) are very buzzworthy terms at these days, and they are all in the the close relation with Social Media…
It is indicative that many social media experts use the term “Social Capital” to clarify and define the benefits of an organization’s use of Social Media, although there are not a lot of places where you can find the explanations about connections between the Social Capital and Social Media.
Defining Social Media Capital
Social capital is a social science concept, which in essence defines the value of the connections in the (offline and online) social networks.
As in the other forms of Capital, the value is not important by itself, when it is produced by the connections in the social networks. That value can be earned and spent, as the benefit of organization’s engagement in social media environment.
According to Susan Mernit, Social Media Capital represents the value which is developed by the connections, the reputation and the influence of an individual or an organization, in the social media environment.
Susan Mernit also defines the connections between Social Capital and Social Media Ecosystem (Social Media Capital), with the three Rs rule - Referral, Recommendation and Reputation. Read the rest of this entry »
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03.14.09
Posted in E-marketing at 12:18 pm by admin
There are a lot of things going around on the very important concept of Content Marketing, including the establishment of the popular blogs covering this subject.
“Content marketing represents the different marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases[…]”
While reading the articles related to content marketing basics, it can be said that only a few of them are not “captured” with the sole writer’s professional perspective:
- The people from software development/sales background (e-CMS) mostly emphasize the production of a different content formats (content as the product of some programming - including software as a service (SaaS), mashups, etc.).
- The people form content writing/production background mostly emphasize the creation of compelling component of a content, which is very important (inbound) part of content marketing, but not the only important part.
- The people from SEO, social media, ePR and e-marketing background emphasize that the base of content marketing is the relation between SEO, social media and compelling content creation activities.
Read the rest of this entry »
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02.25.09
Posted in E-marketing at 8:25 pm by admin
I recently found the interesting example of the hoax Twitter rank creation. It is related to a numerous following Twitter action, which produces a significant number of “automatic followers”.
This means that after a time, with some number of tweet post, this account could be seen as relevant - according to number of followers.
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