12.12.08
Frameworks Analysis for Social Media
For the training and consulting business related to social media optimization (or company’s use of social media), it is very useful to have a framework (some people call it - success map) which defines general steps for the incorporation of a social media activities in the company’s business processes.
After the development of the framework of a particular activities, it is much easier to create the detail map of the business processes and the responsibilities, needed to develop and maintain a social media activities within the company.
I researched a number of proposed frameworks for social media (optimization), and I found several very useful works. Here is the review of nine proposed general frameworks for social media (social media frameworks taxonomy), and the tenth is my proposition for the subject (I already created SMO Matrix, but it is related to the brand reputation management). The details for the proposed frameworks can be found on the destination Websites. Read the rest of this entry »
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