09.22.08

BlogOpen, Bor, Serbia - October 04-05

Posted in E-marketing at 3:28 pm by admin

About This Fall’s BlogOpen, Bor, Serbia

When: October 4–5 2008.

Where: Bor, Brestovačka banja

This fall’s BlogOpen is a regional friendly and professional meeting of bloggers which has, since last fall, been on the calendar of regular annual meetings of all the participants in blogosphere: authors, readers, IT workers and mainstream media.

Goals:

1. Discussion about the topics and problems characteristic of this manner of public communication;

2. Realization of virtual communication in real, public space;

3. Calling wider public’s attention to this mode of authors’ presence and to the importance of an information society;

4. Promotion of an information society, electronic communication and the role of Internet as a source of information, educative tool, interpersonal networking and fostering of democracy;

5. Making notice of the most significant and most successful blogging authors and their impact as creators of public opinion and as sources of information.

More info…

09.19.08

Are Online Influencers Use Offline Relationship to Spread Their Influence?

Posted in Online PR at 6:49 pm by admin

There are a significant number of different reactions related to recent study “When did we start trusting strangers…” by Universal McCann.

When the study is observed through the organizational communication level, there are the strong evidences related to the proliferation of less controllable online communication environment, through the significant rise of new “super influencers”.

“In Brazil a stunning 24% of active internet users fall into the super influencer category. They are followed by India, Mexico and Pakistan – demonstrating how internet users have found their voice thanks to their massive use of social media in these markets.”

In addition, I would like to emphasize the issue raised on the ReadWriteWeb discussion related to mentioned survey – What is an offline relationships impact of an online influencers? In my opinion, there is a lot more chance that offline influence of some person can be spread easily in online world (when the reputation management transfer is done correctly), related to pure online engagement of some person.

My experience tells me that the best influence results I have in the face-to-face communication, in both cases – when I know person from offline and online World. The best examples for spreading an online influence in offline world are niche conferences… It is the easiest way how to meet influencers and brought their attention to you.