04.21.08
Posted in E-marketing, Online PR at 4:48 pm by admin
Yesterday, I thought that it would be interesting to find out how the most influential bloggers related to e-marketing and online PR subject, perceive “conversations” on their own blogs. In other words, is it easy to post the comment on their blogs, and what are the benefits of posting comments on the most influential blogs.
Today, I read the article “Who Are The Top Tech Bloggers?” from TechCrunch, and now I want to cover subjects - Who are the most influential bloggers, and how they interact with their users/site visitors. I am using as example only a several of the most influential bloggers, and you can extend this “observation” by your own opinions (please do).
Who is missing?
First, I have to notate that mentioned TechCrunch’s list, within the more influential (and better) list AdAge Power 150, do not have the all needed sources to discuss the most influential blog sources, or bloggers.
For example, in my opinion one of the world’s leading e-marketing expert is Dave Chaffey, and I did not see his blog around some lists of the most influential bloggers. He is maybe the only person I read about (including his books) who combine the REAL e-marketing science knowledge, with the REAL e-marketing practice.
It is the pretty similar situation with the E-consultancy news-blog. E-consultancy services, within the services provided by MarketingSherpa.com (Sherpa Blog), are the most serious online services related to e-marketing and e-commerce industries (in general) for the professionals in these fields.
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04.19.08
Posted in Online PR at 10:04 pm by admin
This article is about how to put the brand positioning (brand awareness and brand recognition) in the context of online reputation management and social media optimization activities. In addition, there is the separation of SMO activities on the technical and communication level of online engagement.
To achieve the strategic approach for the implementation of social media optimization (SMO), there is a need for the framework through which will be possible to facilitate the activities, related to online the reputation management strategy and its implementation in a social media optimization activities. This framework should be done in the accordance with the desired image sent by an organization in online environment.
Brand/Reputation Management and Social Media Optimization Matrix
Proposed framework – “Brand/Reputation Management and SMO Matrix” (inspired by Rohit Bhargava, “Social Media Optimization”) represents two different brand perspectives, related with the organization’s goals in a social media environment, and its repercussions for an organization’s reputation: Brand Awareness and Brand Recognition SMO activities.
Online Reputation Management and Tactics
Developing online reputation strategy and tactics in the field of social media activities depends on the brand perspective, or on the actual online/offline brand position in the minds of users [1]. If two different organizations have the same strategic goals (see picture below), unknown organization will have different activities to achieve desired goals, comparing to an organization with a well developed reputation and brand architecture. “Brand/Reputation Management and SMO Matrix” is the proposed answer to the different organization’s activities, related to the brand position.
Brand/Reputation Management and SMO Matrix
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04.14.08
Posted in Online PR, SEO/SEM at 11:14 am by admin
Scott Hendison have a very interesting article about current state of link building, and he actually talks about that the best SEO technique is – publicity!
It is not a SEO business anymore, and it was not ever.
From the time Google came on the spot, there was the three part SEO business practice: on-site optimization (HTML/URL code optimization, text optimization) and off-site optimization. The best results with the text optimization and the off-site optimization (link building) is always done the best with the people who have the publicity creation knowledge.
It means that the best SEO practice is about more than 90 percent the publicity business, and it is more and more obvious…
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04.02.08
Posted in Online PR at 11:36 am by admin
The study “New Media, New Influencers and Implications for the Public Relations Profession” was conducted by a team of Fellows of the Society for New Communications Research, from September 2007 - November 2007.
Survey Methodology and Sample
The population of interest was “social media power users,” i.e., communications professionals with a deep knowledge and heavy usage pattern of social media tools including blogs, podcasts, online video,social networks, and other new and emerging communications tools and technologies.
Of those organizations surveyed, 78% use blogs, 63% use online video, 56% use social networks and 49% use podcasts in their organization’s communications initiatives. The total sample size for the survey portion of the study was 297 communications professionals: 37% of whom were public relations / marketing communications professionals working within an agency, 35% of whom were in-house public relations and corporate communications professionals; 22% were public relations and marketing communications consultants; 4% worked for media companies and 2% were advertising and/or brand marketing professionals.
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