12.21.07

E-business Conference E-trgovina 2008, April 16 - 18, Palic, Serbia

Posted in E-business at 12:39 pm by admin

The 8-th Conference on electronic commerce and electronic business E-trgovina 2008, the largest regional event in this field, will be traditionally held in Palic, Serbia, in the period from April 16, to April 18, 2008.

The meeting is dedicated to the promotion of the actual e-commerce and e-business development in the region, and the popularization of electronic business in Serbia, and SEE region.

The conference is supported by Serbian Ministry of Trade, Tourism and Services, Serbian Ministry of Science and Environmental Protection, and Serbian Chamber of Commerce. It regularly attracts over 250 delegates from commercial, government and research organisations in the region.

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12.20.07

Advertising Revenue Model Strategy: Customer Engagement & Cost per Influence

Posted in E-marketing at 11:52 am by admin

In last three years, beginning with Ross Mayfield’s introduction with the term Cost per Influence (CPI), there is still the need for “practical and meaningful standard of measuring a websites true the value from an advertisers perspective�?.

One of the problems lies in the fact that a lot of money is spent in order to have measurable results in online advertising, but it is not a case in general, only some advertisers achieve a really good ratio between ad placements, no. of ads served and actual results, with the fair (sustainable) price for an ad campaign.

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