04.25.07
Posted in E-business, Online PR at 7:52 am by admin
As time goes, there are more and more newcomers in the world of online influencers. Those people were completely anonymous one or two years ago, and they suddenly become famous and trustworthy. This article is not about how to achieve online influence (you can read very good article from Steve Rubel, or advices to get blogged from TechCrunch), but how to sustain it.
I talked several times with the people who are influencers for a long time, and we agreed that new online influencers (especially young people), are more or less successful in the life with a lot of popularity and influence.
It is the fact that a person who is in the position to have an influence on some people, that person must communicate with more responsibility, depending on an influence he (she) has.
From my experience, I would like to share some tips how to sustain influence in online world:
1. There is no relaxation in public! Any spoken or written word is taken “as is�, regardless the context.
The most important issue about the influence is that its rise has to be followed by the exponential progression of responsibility. That is the hardest part of influencing. The tip is that you can relax with your close friends and relatives.
Influence is followed by credibility. To achieve credibility, there has to be a lot of quality work, with small number of mistakes. The simple advice is – be always real and constructive.
2. If you come with the idea that you are the best in your area, be sure to find out the texts and the books (conferences) from real experts and gurus in that field - you have to put yourself “at the ground�! You must undeceive yourself.
The biggest problem of “instant fame� is sudden lost of the perception for reality about self. The people easy become the smartest (even the prettiest) persons in the world. The lost of reality and constructive look of the world is very connected with sudden fall.
The interesting negative example of “sudden rise of experts� in the online PR field is undeceived with recent online PR briefing in England. One of the main problems in online PR field in this moment is an absence of real experts!
3. Do not create the idols from your authorities, if you become authority!
This is the opposite situation, comparing to previous tip – “I do not know how I achieve this sudden luck. I am not the smartest, the bravest person…â€? False modesty as the way of the internal fight with the new powerful situation is also very dangerous, because it leads to non-rational thinking and acting, and the sudden fall can be very near.
4. It not takes much for the crash of hardly achieved credibility!
The biggest enemy of credible work is everyday routine. You must pay attention on any detail in work, regardless of an ease for you to do it. “The problems are always in details�. Every work and word is important, there has to be the desire to be on the same level of authority for every public action you take.
5. It is not a problem if somebody hates you!
This is one of the most important lessons I learn at one leadership training. In general, people do not forgive the success of others. If you take to much attention to those “haters�, soon you will be in the same sort of people!
If you really want to persuade someone who is important to you, if that person is real and constructive, you will be successful in some time. But, if that person is not rational – you are in a big problem.
6. It is not a problem to make a mistake!
�Who works, he (she) makes mistakes�. The only problem is that it takes a lot of time to correct the mistake, regarding the credibility of the person.
7. Be friend with a similar people!
If you use the situation that you are the dominant in your community (friends, relatives, married ones), it leads to tyranny, not to authority. That is only ego feeding business, nothing else. It is very good to have the temptation to be with the persons who are in the same level of knowledge; even they are more advanced in the field of your expertise. In addition, all of those people should be good!
P.S. If you like the article, you can digg it here.
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04.17.07
Posted in E-marketing at 8:00 am by admin
It is said several times in the past, like Owen Thomas said it these days for Google’s acquisition of DoubleClick, that Google creates Advertising Operating System, similar what Eric Schmidt said in Wired interview.
The platform which unites AdWords, AdSense, Radio/TV/print ads, and now DoubleClick, is definitely something relating to Advertising OS.
In my opinion the battle between Microsoft, Yahoo and Google will continue (the war is not over), but there is a place for smaller “Advertising OS”(several ones), still.
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04.16.07
Posted in E-business at 11:55 am by admin
Private Label Rights (PLR) is the variation of Private Label brand concept, which is extended to written text. Private label products or services are typically those manufactured or provided by one company for offer under another company’s brand. The famous examples of Private Label are Wal-Mart brands, as the lower-cost alternatives to name brand products.
Private Label Rights allow you to change anything about the written text (labeled with that kind of rights), so that you effectively make it your own work. This is the similar concept to Ghost Writing, accept it is not a custom to re-write something that professional writer did for you. PLR is very actual these days, because the rise of the importance of blog posts, as well as any kind of large content base for search engine positioning.
Several years ago there was a massive appearance of PLR services, specially after the blog revolution in 2005. The main characteristic of those services is low price (comparing to price of professionally written texts, used for publishing), and not so good in quality. During 2006, because of a large competition, there were some good PLR services reported.
Although those texts are sometimes used for the base or inspiration to own articles (this is the recommendation), many people use PLR articles with the optimized keywords (key phrases) for their targeted groups (this is relatively OK). Of course, some people use those texts ‘as-is’, but Google makes it clear in its webmaster guidelines that it doesn’t like duplicate content.
PLR as the questionable online business model
The main question about the implementation of PLR articles is if they are used for a time optimization, you still loose the time to re-write (or optimize) texts. Search engines like original texts, and PLR articles can be in that category, only if they are modified enough.
It is indicative that if you search for the “private label rights” on several search engines, in first 100 results there is maybe one or two reputable sources (tip: you can use SEO Quake Firefox plug-in in Google Search results) who mention this online business model (or content creation tactic, one will say). Some of those ‘reputable’ sources uses the PLR article(s) to promote some affiliate programs from that ‘industry’.
My advice is NOT TO USE PLR articles, if you do not have a need, because it is better to pay little more (or not so little more) to have UNIQUE and ORIGINAL online content. If the right content is in the context of your users needs… The results have to be inevitable.
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04.13.07
Posted in E-marketing at 1:20 pm by admin
My friend and colleague Ivan Surjanovic (www.ipowerstrategy.com) has very interesting viral marketing concept - “Know Wow”. As it is obviously seen, the interesting phrase is created as the mash-up of two phrases: “Know-how” and “Wow Effect”. The second phrase is related to viral marketing issues.
Ivan says: “In the extremely competitive business environment today meeting your customers’ expectations and needs is required; however it is no longer enough. In order to survive and win you have to go the EXTRA MILE. You have to go beyond people’s expectations: you have to be loved! You have to WOW them!”
The concept is very interesting because it combines real knowledge and creativity, both needed for viral marketing activities.
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04.09.07
Posted in E-marketing, Online PR at 6:44 pm by admin
I read the article from Emerald archive, and I stumbled upon the reference from the xprl.org Web site. Some blog posts about XPRL can be found here.
Definition: “XPRL (Extensible Public Relations Language) is an open specification for an XML-based language being developed for the public relations sector. XPRL is similar to the Extensible Business Reporting Language (XBRL), but more specific to public relations applications. The aim of the U.K.-based XPRL initiative group is to standardize the way that industry-specific computer data is stored and shared over the Internet. According to the XPRL Steering Group, the new schema-based markup language will benefit not only public relations professionals, but anyone dealing with that business sector, including journalists, content aggregators, and public relations management.”
This is one of the online news release standards, such as hRelease and NewsML. Who will win we will see.
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