03.24.07
Posted in Web (general) at 1:35 pm by admin
I am really pissed of because of enormous number of referrer SPAM I receive at this blog (that is the reason for the comment subscription). That’s the situation for a months, but until recently those were only standard Viagra/amphetamine combinations, very nicely visible in the stats referrer table (with # sign).
Several days ago I received referrer from some pingdom.com (I will not give them a link) with the form of the URL pingdom.com/monitor/www.draganvaragic.com. Of course, this is only a SPAM for their services.
I really hate this, and I hope that this post will be a part of the campaign for people NOT TO SIGN to do business with them.
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03.22.07
Posted in E-marketing at 10:13 pm by admin
After Google announced beta test of PPA AdWords service two days ago, there were near 900 blog posts about Google PPA at Technorati. In this post I will try not to “echo” this very important news. The primary emphasis is on the impacts of this move, when Google put it operational worldwide (I am not from USA to test it).
I recommend first to read very good article from TechCrunch (if you did not do it already).
PPA is near to sales
When Google decides to move towards PPA advertising, this is very big thing, although there are players in this field (e.g. Snap Search Engine). If we look at the development in the field of PPC advertising (40% share of all online advertising market), where Google is the main player, it can be very easy to estimate that three years from now we will be able to witness a large move of PPA advertising in online market share.
Although the prices for Google CPA model will be much higher then the actual CPC model prices, it is obvious that the higher prices will drive more sales. It can be said that PPA advertising is closer to sales driven advertising strategies, comparing to PPC advertising strategies. In other words, the effects are more obvious when you pay for action, but there must be much more knowledge about how to achieve these actions (emphasis on landing pages strategy). In my opinion, Google will introduce PPA model as the option, within the actual PPC model (like there is the option to have the AdWords campaign on search network, or at the content network).
PPA vs. Affiliate Marketing
There are significant number of blog posts arguing that the Google’s move to PPA market represents the threat to Affiliate Marketing networks (e.g. cj.com). For example, Andy Beal said that “Google, for all intents and purposes, has just entered the affiliate marketing arena, with the battle cry that they can do affiliate marketing better than the affiliate networks can.”
I agree with Mike Moran that it is very hardly to see that Google will go in plain affiliate marketing field (not in this move, and not now), because it is completely different when you are in the relationships with affiliates instead with advertisers.
Application Service Providing in affiliate marketing is much more than the PPA pricing model, which is introduced by Google. In my opinion, large affiliate networks will survive very well, because they have the benefits related to real sales conversion and the applications which provide turnkey affiliate solutions. But, if Google create affiliate turnkey solution…
Google Text Link Ads vs. Text-Link-Ads
Google also introduce inline text link ads (read TechDirt for more about it), and I think that this phrase will be very much “inline” with Text-link-ads.com popular link building service (because Google PR will be still actual for years to come).
Google will have a further influence on MOM movement
It is the fact that the PPC market is partly responsible for the actual measurable classic marketing movements in the fields of Marketing Operations Management and Six-Sigma Marketing (beside Sarbanes-Oxley Act). The measurable classic marketing strategies will be further influenced by mainstream adoption of CPA advertising model (regarding its effectiveness). It is very good for the further increase in online marketing budgets.
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03.21.07
Posted in E-marketing, Tools at 8:31 pm by admin
There are several site popularity tools, very widely used for the web site reputation calculation - Google PR, Alexa, Netcraft, etc.
Text Link Ads service is known for very good affiliate program, as well as for 100 $US credit on their Google PR link building service. It has very interesting free blog popularity tool - TLA Blog Juice Rank (Score).
Blog Juice Score is interesting mashup service which combines four rating services:
1. Approximate number of Bloglines subscribers. 30% of the complete score.
2. Alexa rank of the site. 15% of the complete score.
3. Technorati rank of the site. 30% of the complete score.
4. Technorati inbound links for the site. 15% of the complete score.
The range of this score is from 0 to 10. For example, the score of the famous site Alistapart.com is TLA 9.3. For this site, the TLA Blog Juice Score is TLA 1.8.
In my opinion this is very interesting rank system, and it is better than variety of single ranking systems like I mentioned at the beginning of this blog post. I already heard that some bloggers will create the top lists of popular blogs, based upon TLA Blog Juice Score.
The future of reputable free web site ranking systems is in the mashup services like TLA Blog Juice.
Site Value Report Mashup
Interesting list of services can be found at DNSCoop.com. This service combines several ranking tools, but almost all of them are practically listed and not mixed in the services with new value (e.g. domain age, Google PR, Alexa Rank…). The part of this service which is pretty interesting is Site Value Report.
Site Value Report “is calculated based on several factors shown above, including: Links, Traffic (Alexa), age of the domain, site category, domain keyword popularity, and overall occurrences of the domain name on the web.”
I am sure that in the next period of time we will see more good web site ranking tools, created as the new value from a current publicly available ranking services.
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03.08.07
Posted in Online PR at 9:26 am by admin
When you try to search for PR 2.0, there are enough interesting texts about it - I recommend to read PR 2.0 Essentials Guide, first. Nearly all of the articles I found about this subject, are related strictly to the techniques, and there is a few talks (writings) about the appropriate strategies which are related to new PR phenomenon.
It would be great to emphasize that all of online PR strategies and the activities matters, and the start can be the Reputation Management. There is very informative article about online reputation monitoring, by Andy Beal.
PR 2.0 and/Vs. Marketing 2.0
All of those acronyms are influenced by Web 2.0 (interesting article - PR 2.0 Vs. Web 2.0, by Brian Solis), and the differences between new PR and new marketing activities are blurring (as it is said on Online PR Roundtable Briefing by E-consultancy.com). For example, this trend can be seen in the article - New Rules of Marketing, by webmarketing20.com (although the Google PR of this article is 2).
The better example of PR and Marketing blurring borders can be seen in the terms such as Search Engine Image Protection (SEIP) or Search Engine Reputation Management.
PR 2.0 can be also seen in the important technology term Reputation System.
PR 2.0 and the problemsÂ
The key phrases of “Something 2.0″ are the “Architecture of Participation” and “User Generated Content“. The problem is that the initiation of users’ participation can be very difficult:
- An emerging rule of thumb suggests that if you get a group of 100 people online then one will create content, 10 will “interact� with it (commenting or offering improvements) and the other 89 will just view it. [The Guardian, July 2006]
- 50% of all Wikipedia article edits are done by 0.7% of users, and more than 70% of all articles have been written by just 1.8% of all users. [Church of the Customer, 2006]
- However. For YouTube, the ratio of uploads to downloads is only 0.065%. [The Guardian, July 2006]
So, if you plan to create social network - that is very advanced activity, and it is better to participate, first…
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