02.26.07

E-business Conference “E-trgovina” is powered by IEEE

Posted in E-marketing, E-business at 9:48 am by admin

The 7-th Conference on electronic commerce and electronic business E-trgovina 2007, the largest regional event in this field, will be traditionally held in Palic (Serbia), in the period from April 18, to April 20, 2007.

Several days ago, the local chapter of IEEE Serbia accepted to became the Technical Sponsor of “E-trgovina” Conference. All members of IEEE have 10% discount on the registration fees.
I participate in this event as the member of Management and Program Committee, for 6 years. In addition, this year I will have the presentation “Online Credibility achievement methods”.

02.21.07

Web 2.0 Vs. Page Impressions and CPM

Posted in E-marketing at 9:24 pm by admin

JICWEBS recently announced that they use unique users as the mandatory measurement metric from January 2007.

After the Web 2.0 tipping point, there is the rise of the question about appropriate measures with Web 2.0 (Ajax), Flash and RIA. In previous months there are several interesting posts that argues this question, such as the question about Web 2.0 measurement standards (Eric T. Peterson), Mark Baatse’s post about measuring Web 2.0, or the measurement replacement proposal by Steve Rubel.

When it is not talked about the online advertising models Page Impressions and CPM are already not used for KPI. Conversion and Return of Investment (ROI) are the measurement key phrases which explain an exact effects of online users’ actions.

I think that unique users per day and unique users per month are the measurements that can be used within the average time spent per user on the Web site. Those measurements are compatible with the measures in offline media and understandable for offline marketers (marketing agencies and marketing departments).
Issue about online measurement will be interesting for a long time, I think.