09.28.06
Posted in E-marketing, Tools at 7:23 pm by admin
From the moment when Wikipedia introduced its external link icon (
), it is matter of time (my estimation is next 12 months) when that effect will become de facto standard. It will happen when NYTimes.com introduce external link icon on its Web pages.
The Web Content Accessibility Guidelines 1.0 state:
“Clearly identify the target of each link. [Priority 2] Link text (The rendered text content of a link) should be meaningful enough to make sense when read out of context — either on its own or as part of a sequence of links. Link text should also be terse.”
Depending on how this checkpoint is read, this could mean that every external link should be identified within the link text itself. For example, you could use “(off-site link)” or “(external link)” within any link text that points to any external resource. (cited from Max Design)
Web text linking and the Web credibility
The best practice on the Web shows that it is recommended to identify the external link on the Web page text, because user has to be clearly informed where he (she) will go after the click on that link (somewhere inside the same site, or somewhere outside).
In addition, Wikipedia example of external link icon shows that the trend of the credible web sources is to use those kind of icons (in my opinion very similar icon will become de facto standard), in order to clearly stated where the site visitor will go after the click on a link.
WP and the external link icons
Many open source CMSs have external link icons plugin, and for the WordPress there are some plugins:
- Link Indicator Plugin
- Identify External Links Plugin
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09.24.06
Posted in E-marketing, E-business at 3:06 pm by admin
There is the need for majority of researched e-business models to be mentioned at one place (although those are not all existing business models on the web), and commented if needed (I use it at e-business postgraduate studies IIM/EURO). At the end of this article I mentioned three “new” e-business models, based on the variation of several existing ones.
Timmers (1998)
E-shop Value chain integrators
E-procurement Virtual communities
E-auction Collaboration platforms
E-mall Third-party marketplace
Information brokers
Viehland (1999)
He has identified three new or emerging business models that are made possible by the Web:
- Virtual retailer
- Distributed storefront
- Buyer-led pricing
Laudon and Traver (2000)
20 models in two major categories:
- B2C variation (e.g. portals /general,vertical/, e-tailers /virtual merchant, click and mortar/, content provider, service provider)
- B2B variation (e.g. marketplace /vertical, horizontal/, application service provider, matchmaker, lead generator)
Applegate (2001)
25 models in four major categories:
Focused distributor (e-tailers, market-places, aggregators, infomediaries)
Portal (horizontal, vertical, affinity)
Producer (manufacturer, info services)
Infrastructure (ISP, hardware, software)
Rappa (2002)
30+ models in nine major categories:
- Brokerage (e.g., buyer aggregator, auctions, search agent, marketplace)
- Advertising (e.g., portals, free model, attention marketing, bargain discounter)
- Infomediary (e.g. registration)
- Merchant (e.g., virtual store)
- Manufacturer (i.e., disintermediation)
- Affiliate (i.e.,click-through purchase)
- Community (e.g., knowledge networks)
- Subscription
- Utility (i.e., pay as you go)
Weill and Vitale (2001)
Eight “atomic business models� that can
be combined, like atoms into molecules,
to represent a way of doing e-commerce:
- Content provider
- Direct to consumer
- Full service provider
- Intermediary
- Shared infrastructure
- Value net integrator
- Virtual community
- Whole of enterprise
Hartman and Sifonis (2002)
Five “e-conomy� models:
- E-business storefront
- Infomediary
- Trust intermediary
- E-business enabler
- Infrastructure provider
Abrams (2003)
- Transactional
- Informational
- Promotional
- Relational
Turban, King, Lee, and Viehland (2004)
17 business models, some of them is mentioned first time:
- Group purchasing
- Product and service customisation
- Deep discounting
- Supply chain improvers
…
The majority of mentioned online business models can be found here, with more detailed explanation.
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