09.28.06
Posted in E-marketing, Tools at 7:23 pm by admin
From the moment when Wikipedia introduced its external link icon (
), it is matter of time (my estimation is next 12 months) when that effect will become de facto standard. It will happen when NYTimes.com introduce external link icon on its Web pages.
The Web Content Accessibility Guidelines 1.0 state:
“Clearly identify the target of each link. [Priority 2] Link text (The rendered text content of a link) should be meaningful enough to make sense when read out of context — either on its own or as part of a sequence of links. Link text should also be terse.”
Depending on how this checkpoint is read, this could mean that every external link should be identified within the link text itself. For example, you could use “(off-site link)” or “(external link)” within any link text that points to any external resource. (cited from Max Design)
Web text linking and the Web credibility
The best practice on the Web shows that it is recommended to identify the external link on the Web page text, because user has to be clearly informed where he (she) will go after the click on that link (somewhere inside the same site, or somewhere outside).
In addition, Wikipedia example of external link icon shows that the trend of the credible web sources is to use those kind of icons (in my opinion very similar icon will become de facto standard), in order to clearly stated where the site visitor will go after the click on a link.
WP and the external link icons
Many open source CMSs have external link icons plugin, and for the WordPress there are some plugins:
- Link Indicator Plugin
- Identify External Links Plugin
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09.24.06
Posted in E-marketing, E-business at 3:06 pm by admin
There is the need for majority of researched e-business models to be mentioned at one place (although those are not all existing business models on the web), and commented if needed (I use it at e-business postgraduate studies IIM/EURO). At the end of this article I mentioned three “new” e-business models, based on the variation of several existing ones.
Timmers (1998)
E-shop Value chain integrators
E-procurement Virtual communities
E-auction Collaboration platforms
E-mall Third-party marketplace
Information brokers
Viehland (1999)
He has identified three new or emerging business models that are made possible by the Web:
- Virtual retailer
- Distributed storefront
- Buyer-led pricing
Laudon and Traver (2000)
20 models in two major categories:
- B2C variation (e.g. portals /general,vertical/, e-tailers /virtual merchant, click and mortar/, content provider, service provider)
- B2B variation (e.g. marketplace /vertical, horizontal/, application service provider, matchmaker, lead generator)
Applegate (2001)
25 models in four major categories:
Focused distributor (e-tailers, market-places, aggregators, infomediaries)
Portal (horizontal, vertical, affinity)
Producer (manufacturer, info services)
Infrastructure (ISP, hardware, software)
Rappa (2002)
30+ models in nine major categories:
- Brokerage (e.g., buyer aggregator, auctions, search agent, marketplace)
- Advertising (e.g., portals, free model, attention marketing, bargain discounter)
- Infomediary (e.g. registration)
- Merchant (e.g., virtual store)
- Manufacturer (i.e., disintermediation)
- Affiliate (i.e.,click-through purchase)
- Community (e.g., knowledge networks)
- Subscription
- Utility (i.e., pay as you go)
Weill and Vitale (2001)
Eight “atomic business models� that can
be combined, like atoms into molecules,
to represent a way of doing e-commerce:
- Content provider
- Direct to consumer
- Full service provider
- Intermediary
- Shared infrastructure
- Value net integrator
- Virtual community
- Whole of enterprise
Hartman and Sifonis (2002)
Five “e-conomy� models:
- E-business storefront
- Infomediary
- Trust intermediary
- E-business enabler
- Infrastructure provider
Abrams (2003)
- Transactional
- Informational
- Promotional
- Relational
Turban, King, Lee, and Viehland (2004)
17 business models, some of them is mentioned first time:
- Group purchasing
- Product and service customisation
- Deep discounting
- Supply chain improvers
…
The majority of mentioned online business models can be found here, with more detailed explanation.
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08.28.06
Posted in E-marketing at 3:37 pm by admin
For a long time I have Serbian version of the blog with Google PR 5. This blog is accessible through address draganvaragic.com/weblog. In addition, I did the sub-domain redirection to Serbian blog at blog.draganaragic.com (also PR 5). When I created blog in English, I put permanent URL to blog.draganvaragic.com. The PR of the sub-domain is the same, although the PR of the new blog is 0, of course.
I hope that the explained phenomena will influence better position of the new blog, before the permanent PR change from Google 
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08.27.06
Posted in E-marketing at 11:11 pm by admin
There is need to look at various codes of ethics (the professional code of conduct) in areas of Internet marketing, Internet advertising and SEO, and to see that a little is said (accept SEO Code of Conduct) about site visitor rights when he/she stumble upon annoying ads and various misleads on a different Web sites.
It is generally known that the advertising style on the web sites is in a direct correlation with online credibility. It means that a too much and aggressive online advertising, leads to online credibility degradation. But, it is not always the case…
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08.22.06
Posted in Online PR at 11:48 pm by admin
When I prepared the article about MySpace.com success for PC Magazine - Serbia, I found the articles on several online places, where is said that the success of MySpace.com IS the secret. It is said because a lot of similar sites exists, maybe even more functional than MySpace.com. When those people come to that site(s) they do not see anything special there…
For the understanding the MySpace.com phenomena I recommend to read VanityFair article “Will Success Spoil MySpace.com?” (very detailed).
For the understanding of Generation @ the recommendation is
Business Week Article “The MySpace Generation“:
“The MySpace generation, by contrast, lives comfortably in both worlds (online and offline) at once.”
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Posted in E-marketing at 12:09 am by admin
In the previous post about Internet marketing strategy I mentioned Four Pillars E-marketing Model.
In 2003, my friend and colleague Ivan Surjanovic (www.ipowerstrategy.com) and myself developed 4 Pillars Internet Marketing Strategy, as the concept of the applied e-marketing goals. The model has been presented at “E-trgovina” Conference, Serbia, in 2004.
4 Pillars E-marketing Model describes the use of the most efficient Internet marketing technologies and the tactics, according to particular client’s needs. The main goal of this model is to connect the direct response effects of particular e-marketing strategy, with the elements of online branding strategy. In other words, 4 Pillars e-marketing methodology should be used as the “bridge” between direct response strategies and online branding. Another name of this model is 4C E-marketing Strategy.
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08.19.06
Posted in E-marketing at 9:40 pm by admin
There is a very interesting article about Online brands:Brands in the Digital Economy: From Centralism to Federalism.
In my opinion, the basic perception of an organization’s online presence starts with the dilemma - brand awareness/recognition Vs. direct response.
Brand Awareness - The expansion of a company’s brand in the marketplace.
Brand Recognition - Accumulated sum of positive feelings about brand in the mind of a consumer.
Direct Response - A promotional method that solicits an immediate and measurable response.
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08.18.06
Posted in Online sales at 2:30 pm by admin
From the beginning of my online adventure, I had the opinion that the best thing on the Web is: all marketing and sales activities can be run online, if you have an appropriate online business model.
It took for me several years, when I realized that the online sales (and marketing, also) activities should be only the part of complete sales effort, if the goal is sustainable and wealthy online revenue model.
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08.17.06
Posted in E-marketing at 9:52 pm by admin
As it can be seen as the search result on the different search engines (I teach on my classes that it is more wise to search through different SEs, not one search engine only), e-marketing strategy has really a lot of variations, in description by different authors.
At the subject e-marketing on the undergraduate studies I teach one of the approaches to the e-marketing (and e-business) strategy. At the same subject on the postgraduate (applied) studies I present the range of different approaches to e-marketing strategies (same is applied to other areas of e-marketing and e-business). After the lectures, students have to use different approaches, to explain their e-marketing strategy on the customized simulation model (site).
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