12.20.09
Posted in E-marketing, Online PR at 12:33 pm by admin
When I prepared the material for the conference PR Serbia in October, I watched the Tippingpointlabs’ video - The Influence Pyramid, and I came up with two concepts - New Online Media Landscape (3.0) and The Trust Building Framework. In this post, Online Media Landscape 3.0 is explained (presentation).
Online Media Landscape 2009/2010 - The line between classic and online media is blurring
When the media is perceived in the context of online influence, there is no exact line between the types of social media and the classic media. The focus should be on the target groups, and the goals of an organization, considering reacing a right audience.
Brand Media
Brand Media combines classic media with new online media. Almost all very popular online media outlets become a brands, comparable with classic media brand values. The examples of brand media include Huffington Post, Engadget, Techcrunch, etc.
A majority of online users have the same perception on purely online media and popular blogs, at the same way as they consume classic media Web sites.
Agregation Media
Aggregation Media are mainly a social media outlets. They have risen as the important online syndication-based source for the filtering the information, tailored by an user needs. The examples include Digg, Delicious, Google News, TechMeme, AllTop, etc.
Aggregation media bring visits to a syndicate Web sites (the owners of content), and users have option to follow a plethora of online sources through an aggregation media.
Amateur Media
Amateur Media are the product of user generated content (UGC). Milions of blogs, social networks, forums and other forms of social media profiles, based on user generated content, are generally created by some amateurs (“unknown crowd”). The examples are users’ accounts on Twitter, Facebook, Blogger, Youtube, Flickr, etc.
Those “amateurs” are not perceived as “serious/influential media” (by media experts), until they enter in the field of brand media.
Consumer Media
Consumer Media are the product of user generated reviews, on a classic Web sites, as well as on a social media platforms. If a Web site generate the users’ opinions related to some products and services, that Web site is consumer medium which directly influence the buying behavior of an user.
E.g. the shops with influential user reviews like Amazon.com, or IMDB.com are also Consumer Media, as well as review-based websites like Epinions.com.
Custom Media
Custom media is a marketing term referring broadly to the development, production and delivery of media designed to strengthen the relationship between the sponsor of the medium and the medium’s audience.
Organizations create custom media, and they are in the strong competition with an advertising-based media, using a different revenue model. The main goal of custom media is to achieve as much target audience as it can be, at the similar waz how it is done bu classic media. The differnce is in the editorial focus, as well as in the revenue model. The examples include GSK Alli, UPS Compass, Oracle Magazine, etc.
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10.31.09
Posted in E-marketing at 10:39 am by admin
For months I had the problem with the interaction on my Twitter account, because I have to see how to handle English and Serbian conversation on some propper way.
The problem is in the fact that when I want to more interact in Serbian language, a lot of non-Serbian speaking followers will not understand the statusses, and it could be very boring to them. I experience myself the same issue with some persons with a multilingual Twitter accounts I follow, and often I miss something important from those people. The reason is - I did not have enough attention regarding a lot of tweets in other language(s).
Finally, yesterday I got the tweet from Oliver Gassner (very influential German blogger) with this remark:
I created the account http://twitter.com/draganvaragic to have it only for tweets and the interaction in English. I hope that this will work, although there is the advice not to do multilingual tweets with separate Twitter accounts.
What are your experiences doing multi-lingual Twitter?
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07.29.09
Posted in E-marketing, E-business at 11:28 am by admin
Social Capital, Social Capital Markets (follow SoCap09 on Twitter), Social Enterpreneurship, Social Venture Capital (…) are very buzzworthy terms at these days, and they are all in the the close relation with Social Media…
It is indicative that many social media experts use the term “Social Capital” to clarify and define the benefits of an organization’s use of Social Media, although there are not a lot of places where you can find the explanations about connections between the Social Capital and Social Media.
Defining Social Media Capital
Social capital is a social science concept, which in essence defines the value of the connections in the (offline and online) social networks.
As in the other forms of Capital, the value is not important by itself, when it is produced by the connections in the social networks. That value can be earned and spent, as the benefit of organization’s engagement in social media environment.
According to Susan Mernit, Social Media Capital represents the value which is developed by the connections, the reputation and the influence of an individual or an organization, in the social media environment.
Susan Mernit also defines the connections between Social Capital and Social Media Ecosystem (Social Media Capital), with the three Rs rule - Referral, Recommendation and Reputation. Read the rest of this entry »
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03.14.09
Posted in E-marketing at 12:18 pm by admin
There are a lot of things going around on the very important concept of Content Marketing, including the establishment of the popular blogs covering this subject.
“Content marketing represents the different marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases[…]”
While reading the articles related to content marketing basics, it can be said that only a few of them are not “captured” with the sole writer’s professional perspective:
- The people from software development/sales background (e-CMS) mostly emphasize the production of a different content formats (content as the product of some programming - including software as a service (SaaS), mashups, etc.).
- The people form content writing/production background mostly emphasize the creation of compelling component of a content, which is very important (inbound) part of content marketing, but not the only important part.
- The people from SEO, social media, ePR and e-marketing background emphasize that the base of content marketing is the relation between SEO, social media and compelling content creation activities.
Read the rest of this entry »
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02.25.09
Posted in E-marketing at 8:25 pm by admin
I recently found the interesting example of the hoax Twitter rank creation. It is related to a numerous following Twitter action, which produces a significant number of “automatic followers”.
This means that after a time, with some number of tweet post, this account could be seen as relevant - according to number of followers.
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12.12.08
Posted in E-marketing at 1:11 am by admin
For the training and consulting business related to social media optimization (or company’s use of social media), it is very useful to have a framework (some people call it - success map) which defines general steps for the incorporation of a social media activities in the company’s business processes.
After the development of the framework of a particular activities, it is much easier to create the detail map of the business processes and the responsibilities, needed to develop and maintain a social media activities within the company.
I researched a number of proposed frameworks for social media (optimization), and I found several very useful works. Here is the review of nine proposed general frameworks for social media (social media frameworks taxonomy), and the tenth is my proposition for the subject (I already created SMO Matrix, but it is related to the brand reputation management). The details for the proposed frameworks can be found on the destination Websites. Read the rest of this entry »
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09.22.08
Posted in E-marketing at 3:28 pm by admin
About This Fall’s BlogOpen, Bor, Serbia
When: October 4–5 2008.
Where: Bor, Brestovačka banja
This fall’s BlogOpen is a regional friendly and professional meeting of bloggers which has, since last fall, been on the calendar of regular annual meetings of all the participants in blogosphere: authors, readers, IT workers and mainstream media.
Goals:
1. Discussion about the topics and problems characteristic of this manner of public communication;
2. Realization of virtual communication in real, public space;
3. Calling wider public’s attention to this mode of authors’ presence and to the importance of an information society;
4. Promotion of an information society, electronic communication and the role of Internet as a source of information, educative tool, interpersonal networking and fostering of democracy;
5. Making notice of the most significant and most successful blogging authors and their impact as creators of public opinion and as sources of information.
More info…
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08.31.08
Posted in E-marketing at 7:11 pm by admin
I recently found the compilation of AdAge Power 150 list, with the Marketing, Media & PR blogs from Europe. The compilation can be found on Nick Burcher blog, Getinternationalclients.com and Andrew Grill blog.
Interestingly, some people thought that I am from Russia, but I am from Serbia 
I did not post new articles on my English blog for some time, and I am still very well placed on the both lists Furthermore, I had Google PR 4 several months ago, until Google penalize me because I had Text Link Ads. At the moment, I have only Google PR 2. Without that change I would be even better placed
When I do not publish posts on my blog, you can follow my recommendations through my Twitter account (it can be found at the sidebar of this blog).
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04.21.08
Posted in E-marketing, Online PR at 4:48 pm by admin
Yesterday, I thought that it would be interesting to find out how the most influential bloggers related to e-marketing and online PR subject, perceive “conversations” on their own blogs. In other words, is it easy to post the comment on their blogs, and what are the benefits of posting comments on the most influential blogs.
Today, I read the article “Who Are The Top Tech Bloggers?” from TechCrunch, and now I want to cover subjects - Who are the most influential bloggers, and how they interact with their users/site visitors. I am using as example only a several of the most influential bloggers, and you can extend this “observation” by your own opinions (please do).
Who is missing?
First, I have to notate that mentioned TechCrunch’s list, within the more influential (and better) list AdAge Power 150, do not have the all needed sources to discuss the most influential blog sources, or bloggers.
For example, in my opinion one of the world’s leading e-marketing expert is Dave Chaffey, and I did not see his blog around some lists of the most influential bloggers. He is maybe the only person I read about (including his books) who combine the REAL e-marketing science knowledge, with the REAL e-marketing practice.
It is the pretty similar situation with the E-consultancy news-blog. E-consultancy services, within the services provided by MarketingSherpa.com (Sherpa Blog), are the most serious online services related to e-marketing and e-commerce industries (in general) for the professionals in these fields.
Read the rest of this entry »
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02.23.08
Posted in E-marketing at 11:35 am by admin
Several days before, Jonathan Miller became the chairman of online advertising company OpenX. Mr. Miller is former AOL CEO, and he was responsible for the move from AOL’s ISP business model to advertising business and revenue model.
In the same time, OpenAds ad serving open source software company, re-branded itself to OpenX. One of the main reasons they mentioned for this move, is to create the environment to have the range of products/services, not only the ad serving solution.
These two recent events could be the moves towards Sean Ammirati’s interesting idea for the creation of open source ad network, as the potential threat of Google’s online advertising dominance.
As Mr. Ammirati said before, it would be interesting to watch the development of OpenX business and revenue models.
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