03.05.08
Posted in E-business at 1:30 pm by admin
Northcliffe International, subsidiary of the international corporation Daily Mail and General Trust, became strategic partner of Infostud.com, gaining ownership of 25% of this Serbian Internet company. The aim of partnership is a joint development and strengthening of Internet market in Serbia, and Infostud will continue to be run by its founders, who retain 75% shareholding.
Infostud runs leading websites for the employment and education in Serbia, which had almost 12 million visits during last year. Site www.infostud.com is one of 10 most visited domestic websites in country (according to alexa.com), and poslovi.infostud.com is number one jobs website, through which more than 3.500 companies looked for employees, so far.
„Daily Mail is corporation with experience in managing great number of websites and other media, throughout the world, which is important reason for us to enter this partnership. We felt that they believe in Infostud, share our vision for business expansion, and that it is a company with which we can make good personal and partnership relations“, says Branislava Gajić, manager of Infostud.
Daily Mail and General Trust has 150 companies within, in Europe, USA and Australia. Investing in Infostud is part of Northcliffe International’s strategy for Internet business development, especially in jobs advertising, and partnership has been carried out through Lapcom Ltd, its Hungarian media division.
“We are really pleased with the development that Infostud has shown in last years. We were impressed by the quality of management and strongly believe that the new joint venture will be able to improve faster in Serbia and will be a strong part of our operation in the region�, says István Szammer, managing director of Northcliffe International Central European operation.
Northcliffe International is also owner of most visited jobs site in Croatia, www.moj-posao.net, with which Infostud last year achieved cooperation in terms of employment in the region, as well as employment websites in Slovakia, Hungary and other countries.
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12.21.07
Posted in E-business at 12:39 pm by admin
The 8-th Conference on electronic commerce and electronic business E-trgovina 2008, the largest regional event in this field, will be traditionally held in Palic, Serbia, in the period from April 16, to April 18, 2008.
The meeting is dedicated to the promotion of the actual e-commerce and e-business development in the region, and the popularization of electronic business in Serbia, and SEE region.
The conference is supported by Serbian Ministry of Trade, Tourism and Services, Serbian Ministry of Science and Environmental Protection, and Serbian Chamber of Commerce. It regularly attracts over 250 delegates from commercial, government and research organisations in the region.
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08.07.07
Posted in E-marketing, E-business at 2:05 pm by admin
In the TY Times article “In a Highly Complex World, Innovation From the Top Down“, it is argued about new trends related to Social media:
“Armed with inexpensive digital tools and networks, ordinary people can band together to push their own innovations. They also can hijack existing technologies, taking them in directions only dimly envisioned by the original creators.”
I do not thing that democracy is in open source communities and social media projects/sites, specially when it is about some business model. For example, there are plethora of 5 minutes created Web forums, but count how many of them have more than 1.000 subscribers, and of that number who has the real money from some Web discussion. Or, how many MySpace-like Web sites are successful?
When it is talked about blogs, there are the examples of very successful ones, and when you go through all of them, one thing is for sure - they can use open-source technology (like Wordpess.org), but success is very intimate category, with the mix of an unique content and the interest of blog visitors.
It can be said in marketing way, that there is no democracy in business related to open-source technology, if we have the business and revenue models based on USP (unique selling proposition) and niche markets.
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05.06.07
Posted in E-business at 7:36 pm by admin
Three days ago YouTube stuff on their blog announced revenue sharing with “several of the most popular and prolific original content creators from the YouTube community to our partnership program”.
“Because they have built and sustained large, persistent audiences through the creation of engaging videos, their content has become attractive for advertisers, which has helped them earn the opportunity to participate on YouTube as a partner.”
This event represents the logical move in User Generated Content (UGC) evolution, regarding the basic Web 2.0 concept - “Architecture of Participation“. If there are a lot of services which generate new value due to users’ participation, it is logical move to reward the users for its effort.
There are a lot of examples of UGS revenue sharing models, but the decision of YouTube to reward the most successful video content participants is very important for setting the rule to reward any UGC at any commercial service.
If somebody participate on others’ web sites who generates some revenue stream from user participation, it should be explicitly rewarded on some way (it is not the case when you say - Oh, your content will be visible to millions of people - it is not true). For me it is OK to say - If your content is interesting enough for our Web site users, to come to our Web site because of your content (as YouTube announced), we will pay for it on revenue share base.
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05.02.07
Posted in E-marketing, E-business at 10:27 am by admin
I was invited to be the professional guest at Coca Cola Serbia press conference, which was held in Belgrade, 04-29-2007. My role on the press briefing was to say my opinion about the importance of its social networking service, as well as the loyalty program, which combines sales promotion (buying Coca Cola products to have more points for a variety of gifts), and fostering social networking activity through points per quality participation (soon it will be implemented).
It is obvious when the actual data about Internet penetration and use in Serbia is seen, that the development of complex online services (online business models) is still in early stages.
From the mentioned context, it can be seen that the launch of Coca Cola online services is very important for the local internet penetration issues (a lot of online newcomers will use Internet to get gifts), as well as increased business attention (if Coca Cola use complex online business models there has to be the reason for it).
This issue is important in Serbia due to further development of quality online services, which is expected late this year, and next year will be the tipping point of online business benefits in Serbia.
One month ago, I did the similar job for Diners International Serbia, at the press conference about the launch of the first online payment gateway which accepts international card (Diners online service). This event fostered the appearance of other card-based online payment gateway services in Serbia (VISA, MasterCard, local DinaCard enabled services).
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04.25.07
Posted in E-business, Online PR at 7:52 am by admin
As time goes, there are more and more newcomers in the world of online influencers. Those people were completely anonymous one or two years ago, and they suddenly become famous and trustworthy. This article is not about how to achieve online influence (you can read very good article from Steve Rubel, or advices to get blogged from TechCrunch), but how to sustain it.
I talked several times with the people who are influencers for a long time, and we agreed that new online influencers (especially young people), are more or less successful in the life with a lot of popularity and influence.
It is the fact that a person who is in the position to have an influence on some people, that person must communicate with more responsibility, depending on an influence he (she) has.
From my experience, I would like to share some tips how to sustain influence in online world:
1. There is no relaxation in public! Any spoken or written word is taken “as is�, regardless the context.
The most important issue about the influence is that its rise has to be followed by the exponential progression of responsibility. That is the hardest part of influencing. The tip is that you can relax with your close friends and relatives.
Influence is followed by credibility. To achieve credibility, there has to be a lot of quality work, with small number of mistakes. The simple advice is – be always real and constructive.
2. If you come with the idea that you are the best in your area, be sure to find out the texts and the books (conferences) from real experts and gurus in that field - you have to put yourself “at the ground�! You must undeceive yourself.
The biggest problem of “instant fame� is sudden lost of the perception for reality about self. The people easy become the smartest (even the prettiest) persons in the world. The lost of reality and constructive look of the world is very connected with sudden fall.
The interesting negative example of “sudden rise of experts� in the online PR field is undeceived with recent online PR briefing in England. One of the main problems in online PR field in this moment is an absence of real experts!
3. Do not create the idols from your authorities, if you become authority!
This is the opposite situation, comparing to previous tip – “I do not know how I achieve this sudden luck. I am not the smartest, the bravest person…â€? False modesty as the way of the internal fight with the new powerful situation is also very dangerous, because it leads to non-rational thinking and acting, and the sudden fall can be very near.
4. It not takes much for the crash of hardly achieved credibility!
The biggest enemy of credible work is everyday routine. You must pay attention on any detail in work, regardless of an ease for you to do it. “The problems are always in details�. Every work and word is important, there has to be the desire to be on the same level of authority for every public action you take.
5. It is not a problem if somebody hates you!
This is one of the most important lessons I learn at one leadership training. In general, people do not forgive the success of others. If you take to much attention to those “haters�, soon you will be in the same sort of people!
If you really want to persuade someone who is important to you, if that person is real and constructive, you will be successful in some time. But, if that person is not rational – you are in a big problem.
6. It is not a problem to make a mistake!
�Who works, he (she) makes mistakes�. The only problem is that it takes a lot of time to correct the mistake, regarding the credibility of the person.
7. Be friend with a similar people!
If you use the situation that you are the dominant in your community (friends, relatives, married ones), it leads to tyranny, not to authority. That is only ego feeding business, nothing else. It is very good to have the temptation to be with the persons who are in the same level of knowledge; even they are more advanced in the field of your expertise. In addition, all of those people should be good!
P.S. If you like the article, you can digg it here.
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04.16.07
Posted in E-business at 11:55 am by admin
Private Label Rights (PLR) is the variation of Private Label brand concept, which is extended to written text. Private label products or services are typically those manufactured or provided by one company for offer under another company’s brand. The famous examples of Private Label are Wal-Mart brands, as the lower-cost alternatives to name brand products.
Private Label Rights allow you to change anything about the written text (labeled with that kind of rights), so that you effectively make it your own work. This is the similar concept to Ghost Writing, accept it is not a custom to re-write something that professional writer did for you. PLR is very actual these days, because the rise of the importance of blog posts, as well as any kind of large content base for search engine positioning.
Several years ago there was a massive appearance of PLR services, specially after the blog revolution in 2005. The main characteristic of those services is low price (comparing to price of professionally written texts, used for publishing), and not so good in quality. During 2006, because of a large competition, there were some good PLR services reported.
Although those texts are sometimes used for the base or inspiration to own articles (this is the recommendation), many people use PLR articles with the optimized keywords (key phrases) for their targeted groups (this is relatively OK). Of course, some people use those texts ‘as-is’, but Google makes it clear in its webmaster guidelines that it doesn’t like duplicate content.
PLR as the questionable online business model
The main question about the implementation of PLR articles is if they are used for a time optimization, you still loose the time to re-write (or optimize) texts. Search engines like original texts, and PLR articles can be in that category, only if they are modified enough.
It is indicative that if you search for the “private label rights” on several search engines, in first 100 results there is maybe one or two reputable sources (tip: you can use SEO Quake Firefox plug-in in Google Search results) who mention this online business model (or content creation tactic, one will say). Some of those ‘reputable’ sources uses the PLR article(s) to promote some affiliate programs from that ‘industry’.
My advice is NOT TO USE PLR articles, if you do not have a need, because it is better to pay little more (or not so little more) to have UNIQUE and ORIGINAL online content. If the right content is in the context of your users needs… The results have to be inevitable.
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02.26.07
Posted in E-marketing, E-business at 9:48 am by admin
The 7-th Conference on electronic commerce and electronic business E-trgovina 2007, the largest regional event in this field, will be traditionally held in Palic (Serbia), in the period from April 18, to April 20, 2007.
Several days ago, the local chapter of IEEE Serbia accepted to became the Technical Sponsor of “E-trgovina” Conference. All members of IEEE have 10% discount on the registration fees.
I participate in this event as the member of Management and Program Committee, for 6 years. In addition, this year I will have the presentation “Online Credibility achievement methods”.
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09.24.06
Posted in E-marketing, E-business at 3:06 pm by admin
There is the need for majority of researched e-business models to be mentioned at one place (although those are not all existing business models on the web), and commented if needed (I use it at e-business postgraduate studies IIM/EURO). At the end of this article I mentioned three “new” e-business models, based on the variation of several existing ones.
Timmers (1998)
E-shop Value chain integrators
E-procurement Virtual communities
E-auction Collaboration platforms
E-mall Third-party marketplace
Information brokers
Viehland (1999)
He has identified three new or emerging business models that are made possible by the Web:
- Virtual retailer
- Distributed storefront
- Buyer-led pricing
Laudon and Traver (2000)
20 models in two major categories:
- B2C variation (e.g. portals /general,vertical/, e-tailers /virtual merchant, click and mortar/, content provider, service provider)
- B2B variation (e.g. marketplace /vertical, horizontal/, application service provider, matchmaker, lead generator)
Applegate (2001)
25 models in four major categories:
Focused distributor (e-tailers, market-places, aggregators, infomediaries)
Portal (horizontal, vertical, affinity)
Producer (manufacturer, info services)
Infrastructure (ISP, hardware, software)
Rappa (2002)
30+ models in nine major categories:
- Brokerage (e.g., buyer aggregator, auctions, search agent, marketplace)
- Advertising (e.g., portals, free model, attention marketing, bargain discounter)
- Infomediary (e.g. registration)
- Merchant (e.g., virtual store)
- Manufacturer (i.e., disintermediation)
- Affiliate (i.e.,click-through purchase)
- Community (e.g., knowledge networks)
- Subscription
- Utility (i.e., pay as you go)
Weill and Vitale (2001)
Eight “atomic business models� that can
be combined, like atoms into molecules,
to represent a way of doing e-commerce:
- Content provider
- Direct to consumer
- Full service provider
- Intermediary
- Shared infrastructure
- Value net integrator
- Virtual community
- Whole of enterprise
Hartman and Sifonis (2002)
Five “e-conomy� models:
- E-business storefront
- Infomediary
- Trust intermediary
- E-business enabler
- Infrastructure provider
Abrams (2003)
- Transactional
- Informational
- Promotional
- Relational
Turban, King, Lee, and Viehland (2004)
17 business models, some of them is mentioned first time:
- Group purchasing
- Product and service customisation
- Deep discounting
- Supply chain improvers
…
The majority of mentioned online business models can be found here, with more detailed explanation.
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