04.17.07
Google completes Advertising OS
It is said several times in the past, like Owen Thomas said it these days for Google’s acquisition of DoubleClick, that Google creates Advertising Operating System, similar what Eric Schmidt said in Wired interview.
The platform which unites AdWords, AdSense, Radio/TV/print ads, and now DoubleClick, is definitely something relating to Advertising OS.
In my opinion the battle between Microsoft, Yahoo and Google will continue (the war is not over), but there is a place for smaller “Advertising OS”(several ones), still.
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