12.12.08
Posted in E-marketing at 1:11 am by admin
For the training and consulting business related to social media optimization (or company’s use of social media), it is very useful to have a framework (some people call it - success map) which defines general steps for the incorporation of a social media activities in the company’s business processes.
After the development of the framework of a particular activities, it is much easier to create the detail map of the business processes and the responsibilities, needed to develop and maintain a social media activities within the company.
I researched a number of proposed frameworks for social media (optimization), and I found several very useful works. Here is the review of nine proposed general frameworks for social media (social media frameworks taxonomy), and the tenth is my proposition for the subject (I already created SMO Matrix, but it is related to the brand reputation management). The details for the proposed frameworks can be found on the destination Websites. Read the rest of this entry »
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10.11.08
Posted in Web (general) at 8:34 pm by admin
Edgios.com is new kind of distributed search engine, or peer-to-peer search engine, which will be soon introduced to millions of Web users.
P2P Search, Distributed Search, Community Search = User Base!
Distributed search engine concept is not new, I read some posts about this approach to Web search four years ago, and my opinion about it that it is very interesting concept regarding breaking the monopoles in search engines industry by using p2p technology as the search platform, instead of proprietary web crawlers, thousands of SE’s servers, etc. But, I did not read about some successful p2p SE’s in any mainstream media, nor blogs. Will Edgios.com be the breaker of that? Maybe!
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09.22.08
Posted in E-marketing at 3:28 pm by admin
About This Fall’s BlogOpen, Bor, Serbia
When: October 4–5 2008.
Where: Bor, Brestovačka banja
This fall’s BlogOpen is a regional friendly and professional meeting of bloggers which has, since last fall, been on the calendar of regular annual meetings of all the participants in blogosphere: authors, readers, IT workers and mainstream media.
Goals:
1. Discussion about the topics and problems characteristic of this manner of public communication;
2. Realization of virtual communication in real, public space;
3. Calling wider public’s attention to this mode of authors’ presence and to the importance of an information society;
4. Promotion of an information society, electronic communication and the role of Internet as a source of information, educative tool, interpersonal networking and fostering of democracy;
5. Making notice of the most significant and most successful blogging authors and their impact as creators of public opinion and as sources of information.
More info…
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09.19.08
Posted in Online PR at 6:49 pm by admin
There are a significant number of different reactions related to recent study “When did we start trusting strangers…” by Universal McCann.
When the study is observed through the organizational communication level, there are the strong evidences related to the proliferation of less controllable online communication environment, through the significant rise of new “super influencers”.
“In Brazil a stunning 24% of active internet users fall into the super influencer category. They are followed by India, Mexico and Pakistan – demonstrating how internet users have found their voice thanks to their massive use of social media in these markets.”
In addition, I would like to emphasize the issue raised on the ReadWriteWeb discussion related to mentioned survey – What is an offline relationships impact of an online influencers? In my opinion, there is a lot more chance that offline influence of some person can be spread easily in online world (when the reputation management transfer is done correctly), related to pure online engagement of some person.
My experience tells me that the best influence results I have in the face-to-face communication, in both cases – when I know person from offline and online World. The best examples for spreading an online influence in offline world are niche conferences… It is the easiest way how to meet influencers and brought their attention to you.
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08.31.08
Posted in E-marketing at 7:11 pm by admin
I recently found the compilation of AdAge Power 150 list, with the Marketing, Media & PR blogs from Europe. The compilation can be found on Nick Burcher blog, Getinternationalclients.com and Andrew Grill blog.
Interestingly, some people thought that I am from Russia, but I am from Serbia 
I did not post new articles on my English blog for some time, and I am still very well placed on the both lists Furthermore, I had Google PR 4 several months ago, until Google penalize me because I had Text Link Ads. At the moment, I have only Google PR 2. Without that change I would be even better placed
When I do not publish posts on my blog, you can follow my recommendations through my Twitter account (it can be found at the sidebar of this blog).
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05.04.08
Posted in Online PR at 11:20 am by admin
John Tozzi from Business Week, practically declared Online Reputation Management Services as the industry itself, recently through the article “Do Reputation Management Services Work?” and the interview with John Battelle.
As the value-added content for the mentioned article, there are the 12 slides covering the management of a company’s online reputation, where is very clear that the online reputation management strategy is actually social media optimization strategy.
ORM and SMO are very advanced online PR activities, with a lot of proactive work, but the reality is that a majority of companies use reactive response to the negative online coverage, as Andy Beal wrote in his article, as the reaction of the online reputation management service industry declaration.
The activities regarding the suppress of a negative online coverage on the search engines - Search Engine Reputation Management, are practically a reversed SEO. SEO practitioners extend theirs services, and a companies are only cover the problem, away from solving it.
It means that we are so far away from a mass use of the proactive strategies regarding the online reputation management.
Btw. If you like this article, you can vote for it on Sphinn.com.
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04.21.08
Posted in E-marketing, Online PR at 4:48 pm by admin
Yesterday, I thought that it would be interesting to find out how the most influential bloggers related to e-marketing and online PR subject, perceive “conversations” on their own blogs. In other words, is it easy to post the comment on their blogs, and what are the benefits of posting comments on the most influential blogs.
Today, I read the article “Who Are The Top Tech Bloggers?” from TechCrunch, and now I want to cover subjects - Who are the most influential bloggers, and how they interact with their users/site visitors. I am using as example only a several of the most influential bloggers, and you can extend this “observation” by your own opinions (please do).
Who is missing?
First, I have to notate that mentioned TechCrunch’s list, within the more influential (and better) list AdAge Power 150, do not have the all needed sources to discuss the most influential blog sources, or bloggers.
For example, in my opinion one of the world’s leading e-marketing expert is Dave Chaffey, and I did not see his blog around some lists of the most influential bloggers. He is maybe the only person I read about (including his books) who combine the REAL e-marketing science knowledge, with the REAL e-marketing practice.
It is the pretty similar situation with the E-consultancy news-blog. E-consultancy services, within the services provided by MarketingSherpa.com (Sherpa Blog), are the most serious online services related to e-marketing and e-commerce industries (in general) for the professionals in these fields.
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04.19.08
Posted in Online PR at 10:04 pm by admin
This article is about how to put the brand positioning (brand awareness and brand recognition) in the context of online reputation management and social media optimization activities. In addition, there is the separation of SMO activities on the technical and communication level of online engagement.
To achieve the strategic approach for the implementation of social media optimization (SMO), there is a need for the framework through which will be possible to facilitate the activities, related to online the reputation management strategy and its implementation in a social media optimization activities. This framework should be done in the accordance with the desired image sent by an organization in online environment.
Brand/Reputation Management and Social Media Optimization Matrix
Proposed framework – “Brand/Reputation Management and SMO Matrix” (inspired by Rohit Bhargava, “Social Media Optimization”) represents two different brand perspectives, related with the organization’s goals in a social media environment, and its repercussions for an organization’s reputation: Brand Awareness and Brand Recognition SMO activities.
Online Reputation Management and Tactics
Developing online reputation strategy and tactics in the field of social media activities depends on the brand perspective, or on the actual online/offline brand position in the minds of users [1]. If two different organizations have the same strategic goals (see picture below), unknown organization will have different activities to achieve desired goals, comparing to an organization with a well developed reputation and brand architecture. “Brand/Reputation Management and SMO Matrix” is the proposed answer to the different organization’s activities, related to the brand position.
Brand/Reputation Management and SMO Matrix
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04.14.08
Posted in Online PR, SEO/SEM at 11:14 am by admin
Scott Hendison have a very interesting article about current state of link building, and he actually talks about that the best SEO technique is – publicity!
It is not a SEO business anymore, and it was not ever.
From the time Google came on the spot, there was the three part SEO business practice: on-site optimization (HTML/URL code optimization, text optimization) and off-site optimization. The best results with the text optimization and the off-site optimization (link building) is always done the best with the people who have the publicity creation knowledge.
It means that the best SEO practice is about more than 90 percent the publicity business, and it is more and more obvious…
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