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Kako vaša onlajn zajednica postaje vaš model poslovanja i (dodatnih) prihoda? – Ep. 1 serijala “Megatrend: 50 nijansi decentralizacije veba”

Ovaj članak je namenjen pojedincima i kompanijama koji imaju više pratilaca na društvenim medijima, koji kreiraju sadržaj, i koji žele da imaju osnovni ili dodatni prihod od podrške svoje onlajn zajednice. Za početak, ukratko:
  • Razmotrite mogućnost pretvaranja vaše online zajednice u izvor prihoda putem community biznis modela.
  • Razmislite o različitim načinima finansiranja, objedinjujući jednokratna i kontinualna sredstva, korišćenjem mogućnosti monetizacije sadržaja i aktivnosti.
  • Osmislite načine kako ćete to uraditi, a da najbolje odgovaraju vašim ciljevima poslovanja, vašoj ciljnoj publici, i pružaju im vrednost koju su spremni da plate.

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Dragan Varagic
Dragan Varagic

BeeShaper.com Case Sudy: Client’s and Shaper’s perspective

It’s been a while since I decided to write a case study of the BeeShaper.com WoM network, since I have been using it from the start, eight months now. The motive to write it right now is recent announcement that BeeShaper reached 10.000 registered users and confirmed it was the largest regional network of its kind.

What is the WoM network?

WoM is short for Word of Mouth. It is a promotion technique that ensures mass message sharing by people who honestly recommend to others something they find genuinely interesting. One of the main goals of social media use is achieving WoM effect – that users, on their own initiative – share the content they find useful and compelling. In... Read more »

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